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How Adidas & Puma Started From A Feud Between Two Brothers | by Hustle Over Everything | Medium
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Adidas scoops up CEO who turned around rival Puma | CNN Business
Adidas vs Puma: The Story of the Adidas And Puma Brothers
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Puma (brand) - Wikipedia
Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books - Amazon.com
Adidas vs. Puma: A History of Two Brothers – Explosion